The Mullinaires

Root Event

werkleitz Festival 2008 Amerika

Parent Event

The Mullinaires
US 1953
The Mullinaires (still)

The newly gained insights into mass manipulation during the World War were implemented not only for anticommunist propaganda purposes but also used to great advantage in advertising. The insights on which these in-house spots are based seem rather questionable. Nonetheless, the chorus of singing kitchen salesmen belongs to the strangest scenes that the employee motivation industry has ever spawned: an early precursor to karaoke.

Video, 3 min

Explore