Audience Building

Expert: Frédéric Dubois

In the age of the internet, the economy of attention and tapping into potential audiences reign supreme. Channels such as social media—Facebook, Twitter, Instagram—are helpful for this, but crowdfunding and crowdsourcing can also be used as tools for audience building. Good PR work and networking with related and like-minded websites are essential. I-Doc producer and network specialist Frédéric Dubois presents ways in which project-specific audiences can be addressed and engaged through various online and offline strategies.