- Commercial 1

Root Event

6. Werkleitz Biennale Common Property / Allgemeingut

Parent Event

Filmprogramm Strategien des Dissens - Commercial 1
US 2003
Commercial 1 was a free web service that allowed its customers to share product information and create barcodes that could be printed and used to ‘re-code’ items in stores by placing new labels over existing UPC symbols, setting a new price. This kind of tactical shopping did not last long after the site went online in March 2003. Ten days later received a cease and desist letter from the world’s largest retail employer, Wal-Mart. At this time there were counted up to 96.000 hits per hour.

US 2003, Video, 5 min, OF