Doomers, zoomers, edgelords, boomers: everyone is welcome to join #MEMEMANIFESTO!

This transmedia project about internet memes explores the occult meanings and communicative potential of memetic symbology, which investigates different aspects of meme culture through various media: an art book, an interactive website, a physical installation, and a participatory workshop.

Based on the aesthetics of online conspiracy theorists, ancient grimoires, and cutting-edge contemporary digital design, the project strives to be a manual for memetic production, a refined documentation of the contemporary memetic landscape, and an art book about the hidden sides of the internet.

The project aims to describe the personal experiences of someone approaching meme culture, to affirm the importance and power of memes, and offer everyone tools to harness this power. Understanding the power of memes opens up access to the uncertain grounds on which our common social world is constructed. The project is the result of an ongoing, collective, and participatory research.

This work was realised within the framework of the European Media Art Platforms (EMAP) programme at IMPAKT (NL) with support of the Creative Europe Culture Programme of the European Union.