Member of the Family

Root Event

werkleitz Festival 2008 Amerika

Parent Event

Member of the Family
US 1954
Member of the Family (still)

In this Coca-Cola spot, one has to wonder whether the sticky cola from Atlanta was the only thing the boss and spokesman were “high” on. The company bluntly pushes itself as a global “member of the family” recalling, at least vaguely, other universal family members such as “Uncle Adolf” and “Papa Stalin.” Coca-Cola was unparalleled in its ability to combine the American way of life with its own product as an extremely successful sales strategy. (In the Werkleitz Festival Forum, we show Billy Wilder’s brilliant comedy One, Two, Three , about Coca-Cola in occupied Germany.)

Video, 10 min