A Mark of Wholesome Meat

Root Event

Werkleitz Festival 2011 ZOO

Parent Event

The Virtual Online Film Programme for the Werkleitz Festival ZOO Pet in the Net – das virtuelle online Filmprogramm
A Mark of Wholesome Meat
USA 1964

This film is part of an advertising campaign by the Ministry of Agriculture about the consumption of meat products. The chain of production is followed from the slaughterhouse to the finished product on the plate. The film constantly emphasises that the hot dog is made of real meat. In addition to the curious palette of meat products the film is also interesting as an excellent example of the way the Americans’ high meat consumption, which continues today, first had to be forced upon them by means of advertising. 

U. S. Dept. of Agriculture, Motion Picture Service
USA 1964, 19 min, col