ReTag: Retroactive Logo Distribution

Root Event

6. Werkleitz Biennale Common Property / Allgemeingut

Parent Event

Filmprogramm Strategien des Dissens
ReTag: Retroactive Logo Distribution
US 2001

ReTag wants to help. When your logo has reached full market saturation, a team of ReTag representatives will come to your place of business and recycle the logo for you by re-affixing it to your own property. Once your logo has been ‘retro-actively distributed’, you need no longer worry about its being attached to anything else. It is officially universally recognized and you have done your job.

US 2001, Video, 5min, OF