Afri Cola Spot

Root Event

5. Werkleitz Biennale 2002 Zugewinngemeinschaft
Afri Cola Spot
D 1968

Afri Cola, the thoroughly German company founded in 1864, commissioned Charles Wilp in the mid-sixties to market its soft drink internationally. His psychedelic campaign aroused worldwide attention. Not only Germany was on an Afri Cola trip, behind glazed surfaces, nuns, hippies and representatives of all “races” celebrated the craving for Afri Cola. Earth is a paradise: “sexy-mini-super-flower-popup-
cola (everything’s in AFRI COLA…)”.

Charles Wilp (D), 1968, 1 Min.